Marketing Plans for Your Livestock Operation UNL Beef. If you are selling a replacement heifer or cow, you need to determine the target age, as well as whether she will be open or pregnant at time of sale. Photo courtesy of Troy Walz. Producers spend countless hours raising, breeding, and feeding cattle. The strategy used for selling these livestock remains equally important in the production process. For those individuals who do not have a clear direction and goals for marketing their cattle there may be lost income opportunities causing the livestock to be sold at a less than desirable pricing level. To meet and achieve these goals every producer should develop and maintain a marketing plan. These plans can range from simple to complex, depending on your situation and level of detail. They need to be flexible and easily updated as things change. As you look at creating a marketing plan, you need to answer these five questions 1 What are you going to sell If you have a current operation, this can be easy to come up with. For instance, you already know whether you are producing for a niche market i. If you have a spring calving herd, you should already know the number and sex of the calves you plan to sell. You also need to determine the target weight you want them to reach at time of sale. If you are selling a replacement heifer or cow, you need to determine the target age, as well as whether she will be open or pregnant at time of sale. Where are you going to sell Within the beef industry, there are several options. Screen-Shot-2016-02-18-at-12.43.12-PM.png' alt='Marketing Contingency Plan Pdf' title='Marketing Contingency Plan Pdf' />Auction barns have had a long tradition of selling cattle and calves. Market animals can also be sold through online forums or video auctions, as well as direct marketed to local feedyards. Some have even been known to post sales on Craigslist. It is important to identify your target market and explore all the options available to you to sell your product. When are you going to price or sell that productWhen do you plan to physically market the animals Establishing your price may occur at a different time than when you physically market the animal. You should feel comfortable with the methods of selling and pricing your cattle. Some producers may only use cash markets or cash forward contracts, while other producers may feel comfortable using the futures market or options market. Livestock Risk Protection LRP Insurance is another option to consider when pricing your cattle. More information on LRP for feeder cattle is in the Nebraska Extension Neb. Guide, Livestock Risk Protection Insurance for Fed Cattle PDF 3. KB. You should find an acceptable level of risk and a pricing method you can be happy with. The best pricing methods may change from year to year and what your neighbor did may not be the best choice for you. What are your goals and objectives Given current market conditions and price expectations, what are the goals and objectives you seek to accomplish with your marketing planKeep in mind, seeking only to get the highest price can expose you to more risk than you can handle or feel comfortable with. Your goals should be a combination of getting a good price and controlling the risk associated with the market place. How can you accomplish your marketing goals and objectives Identify specific strategies and tools that can help you reach your marketing goals and objectives. Free business planning and marketing tips, samples, examples and tools how to write a business plan, techniques for writing a marketing strategy, strategic business. SECTION 1 INTRODUCTION 1. THE COMPANY Founded in 1961, Mothercare is a specialist retailer of parenting and childrens products. The company offers maternity and. Click on the manuscript name below to read the articles from the Journal of Management and Marketing Research. All articles are published in PDF format and require a. To ensure that resources are used effectively and the right customer is targeted, businesses must carefully plan their marketing activities. To be successful. Marketing Contingency Plan Pdf' title='Marketing Contingency Plan Pdf' />Specify actions you need to take and deadlines you need to meet in order to put yourself on a timeline that keeps you proactively implementing your plan and managing the market risk. Conclusion. Planning is essential. Creating a marketing plan can help alleviate stress as well as emotion in implementing your marketing strategy. Understanding your cost of production will help establish your pricing objectives and the triggers that make the marketing plan more valuable. Make sure you continually evaluate your plan and establish contingency or backup plans you can implement if there are price or market changes that differ from your original expectations. Template for BUSINESS CONTINGENCY PLAN EFFECTIVE DATE effectivedate DISCLAIMER The materials presented herein are for general reference only. The tools will help you to plan the business and communicate to any potential investors or partners. It also will set out specific targets and objectives, so you can. The State of Queensland Office of Queensland Parliamentary Counsel 20142017 Ver. Rev. 4630. E x e c u t i v e s u m m a ry This report details a strategic multichannel marketing campaign to elevate the profile of Missguided as it celebrates over five. Marketing Plan Pro Sample 1. Executive Summary Acme Consulting is a consulting company specializing in marketing of hightechnology products in international markets. Reference. Kate Brooks, Agribusiness Economist. Jay Parsons, Biosystems Economist. University of Nebraska Lincoln. Revised June 2. 01. Srs Premium Sound Windows 8.1 more. Jim Jansen, Agricultural Economist. University of Nebraska Lincolnback to beef profit tipsback to Marketing and Livestock Budgets.